In the early 1990s, Swiss winemaker George Fromm started the Fromm - La Strada winery in Marlborough as a Southern Hemisphere offshoot of his Swiss wine business. Now owned by Pol Lenzinger and Georg Walliser with winemakers Hatsch Kalberer and William Hoare onboard the Fromm winery produces a range of wines that are crafted intuitively with great attention to detail and respect for the terroir from which they are grown.